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99.1 I-Rock is the heart of the Treasure Valley’s rock scene, cranking out non-stop active rock hits from the ‘90s to today. Our stage is set with the giants of the genre, bands that have legions of hardcore fans, and we’re serving up a relentless, electrifying soundtrack that gets our listeners’ heads banging.

No chit-chat, no fluff, just pure rock ‘n’ roll around the clock. Plus, our listeners get the chance to snag free concert tickets and killer swag, stoking the flames of our ever-growing fanbase in Boise.

Each week, our rock anthem marathon reverberates with 21,300 adults who tune in for an average of 3.5 hours. Add in the almost half of on-air listeners in monthly streaming sessions, and you’ve got a crowd that’s ready to rock out with your brand.

Event promoters and concert venues already know that 99.1 I-Rock is the ticket to a sold-out show. With core artists like Tool, Breaking Benjamin, Metallica, Stone Temple Pilots, Three Days Grace, and Disturbed, we’re dialing the volume up to 11 on your advertising message. Let’s amp up your brand and make some serious noise together.

Source: Nielsen Boise Metro FA23 SP23 Qualitative, Audience Size Adults 18+ DMA. Streaming Monthly Average (September – November 2023).